Broadcaster Terry O’Reilly told a great story about David Phillips in California. “He noticed Healthy Choice chocolate pudding was having a promotion. For every 10 barcodes sent in, the buyer would get 500 Air Miles. On top of that, there was an early-bird offer – anyone redeeming barcodes in the first month got double the Air Miles. Therefore, every 10 barcodes got him 1,000 Air Miles. Think big! Phillips scoured his town and discovered a discount grocery chain selling Healthy Choice…